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Hi,
I'm Meenu.

a product/ux designer and researcher 
in Austin, TX, USA 

User experience designer and researcher with 6+ years of experience in SaaS B2B and B2C digital products in domains like AI/ML, e-commerce, enterprise, energy sustainability, robotics, and logistics. Experienced in end-to-end design processes with an interest in data-driven systems, AI, enterprise software, and data visualization.

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projects.

~select work~

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Shell, Netherlands

Energy Portfolio Management & Forecasting

2022

Help portfolio managers in the EU region manage their gas portfolio, primarily open positions, and strategize their business with their B2B clients.

~Leading product design, user research, UX/UI, sustainability, enterprise software, B2B

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DEUS, Netherlands

Designing for transparent intentions in AI-powered energy systems

2021

Exploring the intentionality of multiple stakeholders in complex digital systems and how to make intentions transparent to build more trust between an energy provider (Vattenfall) and their users.

~Masters graduation thesis, user research, co-creation, ux design

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Ford | TUDelft, Netherlands

Tool sharing for handymen, powered by Ford

2021

Proposing a futuristic service concept of a connected network of moving tools for handymen who use the Ford Transit van (Light Commercial Vehicle) in order to improve their work efficiency.

~Research through design, speculative design, service design, UX/UI, connected future systems

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Siemens | TUDelft, Netherlands

Redesigning the user experience of the Siemens premium oven iQ700 

2020

Transforming the complicated Siemens oven digital user experience and interface to make it simpler, cleaner, and better integrated with their smart app.

~UX/UI design, user research, user testing, voice interface

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Contoro Robotics, USA

Container Unloading Robot Service

2023 - Present

Developing and defining Contoro's RaaS (Robot as a Service) concept and building the HMI for robot control.

~Consulting product/service designer, user research, facilitation, UX/UI, startegy

Coming soon

about.

A little bit more..

about.
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I believe every product and service built in the future will live in a very complex data-driven digital world. It is almost impossible to imagine creating anything in isolation. This intriguing yet fascinating connected web is what I would love to design for. Lately, I've taken a significant interest in responsible AI, data-driven systems, accessibility, and sustainability.

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With degrees both in Computer Science and a Masters in Interaction Design, I enjoy identifying and solving user problems while being grounded in technical feasibility. I like to think big-picture, especially at the intersection of products and services.

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When I'm not thinking about design, you'll find me painting, reading, at the gym or bothering my best boy Jack Sparrow.

hear it from others.. :)

"I had the pleasure of being the Design Lead for Meenu in her time working as a Product Designer for the Shell Energy B2B Europe portfolio.
Meenu consistently delivered solid design solutions, not only enhancing the products and user experience she worked on, but also helped drive a culture of higher standards and rigour in providing value.
Through her collaborative approach, she played a key role in fostering continuous improvement and learning within our team with a particular talent for translating user feedback into actionable design improvements."

Sebastian Hølt Bak

Head of Design | Shell Energy - Shell Renewables and Energy Solutions B2B (Europe)

(Managed directly)

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